Communications Strategy & Messaging

Do you know you’ve got great stories to tell, but don’t know where to start, what words to use, and worry that you don’t really know what the people you want to influence are thinking?

My communications strategy and messaging service helps you create smart content plans matched to your strategic goals, and craft narratives and messages that appeal to your target audiences.

I’ve developed communications strategies, messaging and narrative guides and content plans for clients including the Australian Marine Conservation Society, Bush Heritage Australia, Greenpeace Australia Pacific, Environment Centre NT and WWF-Australia.

  • Refining your objectives

  • Identifying the right audiences for your storytelling to achieve those objectives

  • Audience research and analysis to understand sentiment and develop persuasive messages tailored to your target audiences.

  • Developing narratives guides to clearly structure your story into clear messages

  • Creating content and communications plans to share your stories with those audiences in a strategic sequence

  • Analysing results to celebrate successes and find the lessons for future communications.

How can my strategic communications and messaging service help you create the better world you are working towards?

Contact me about Communications Strategy & Messaging

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Media Training & Interview Preparation

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Copywriting & Editing