Campaign narrative creation for Environment Centre NT

I worked with the campaigns and communications teams at the Environment Centre Northern Territory to develop a narrative strategy and messaging guide for ECNT’s carbon dumping campaign. The messaging was used for social media advocacy, news media releases, webinar promotion and elsewhere.

• Conversations with the ECNT team to understand campaign and communications goals and target audiences

• Researching Northern Territory carbon dumping proposals using ECNT campaign documents and open source information

• Developing a concise narrative guide for the campaign, including focused messaging for specific aspects and audiences.