Do you worry that you don’t really know what the public and the people you want to influence are thinking? Whether you’ve got the budget for your own bespoke opinion polling and focus groups or just enough to scan the data that’s already available, my audience research and analysis service helps you understand sentiment and develop persuasive messages tailored to your target audiences.

• Working out exactly whose thoughts you want to better understand and what you need to know

• Connecting you with professional audience researchers if you’ve got the budget, co-designing the questionnaire and being your project manager through the process

• Or carrying out my own audience research online using publicly available sentiment data if your budget is smaller

• Analysing what we’ve learnt about opinions, priorities and preferences to write messages and narratives that help you reach and persuade the people you need to influence.

How can my audience research and analysis service help you create the better world you are working towards?