Advertising campaign for Australian Marine Conservation Society

End-to-end creative development, production and delivery of ‘Save Scott Reef’ advertising campaign for the Australian Marine Conservation Society. Responsible for creative concepts, media buying, copywriting, project and budget management of digital, print and outdoor advertising placements across Australia in October, November & December 2025.

Worked closely with AMCS communications and campaigns teams to ensure advertising strategy was matched to audience and campaign strategies, focusing on applying pressure to Federal and WA Government MP decision makers.

Graphic design execution by Megan Hibberd of Switched On Design.

• Mobile truck billboard outside Canberra Parliament House during parliamentary sitting week

• Full page print advertisement in the Canberra Times during parliamentary sitting week

• Guardian Australia environment news homepage ‘takeover’ and week of digital advertising

• Large format outdoor digital billboards in Brisbane and Perth

• Pushbike billboards in Brisbane, Sydney, Melbourne, Perth and Fremantle.