Advertising campaign for Australian Marine Conservation Society
End-to-end creative development, production and delivery of ‘Save Scott Reef’ advertising campaign for the Australian Marine Conservation Society. Responsible for creative concepts, media buying, copywriting, project and budget management of digital, print and outdoor advertising placements across Australia in October, November & December 2025 and then again February-June 2026.
Worked closely with AMCS’ communications and campaigns teams to ensure advertising strategy was matched to audience and campaign strategies, focusing on applying pressure to Federal and WA Government MP decision makers by raising awareness of the campaign within strategically chosen audience segments.
Graphic design execution by Megan Hibberd of Switched On Design.
Mobile truck billboard outside Canberra Parliament House during parliamentary sitting week
Full page print advertisement in the Canberra Times during parliamentary sitting week
Guardian Australia environment news homepage ‘takeover’ and months of digital advertising across 2025 and 2026
Large format outdoor digital billboards in Brisbane and Perth
Pushbike billboards in Brisbane, Sydney, Melbourne, Perth and Fremantle
Women’s Agenda feature article, social media amplification and daily newsletter sponsorships
Australian Geographic desktop and mobile advertising, newsletter banner ad and sponsored social media posts.
"I've worked with Gus across multiple campaigns, including Save Scott Reef, to translate complex issues into clear, engaging public communications and deliver national advertising campaigns.
We keep coming back to him because he is responsive, well-connected, and easy to work with, and he brings strong strategic thinking. He is genuine, highly capable and a great partner.”
-Jessica Arvela, AMCS Campaign Communications Manager
