Video scripting for Australian Marine Conservation Society

I worked with the Australian Marine Conservation Society ‘Fight For Our Reef’ team to create a one-minute-long animated explainer video for the launch of AMCS’ new campaign to end coral harvesting on the Great Barrier Reef.

I was responsible for narrative development and video scripting, working closely with the AMCS team to understand and apply the campaign’s theory-of-change and audience strategy, and ensuring campaign key messages were incorporated.

The video was storyboarded, animated and edited by Chris Grose from Scout Films.